Confessions Of An Advertising Girl: NU Social IMC: Fashion, Bow Down to Your Social Media Savior: 3 W...

Wednesday, May 16, 2012

NU Social IMC: Fashion, Bow Down to Your Social Media Savior: 3 W...: By Martha Dominique Sojka Any designer worthy of an atelier on Avenue Montaigne will tell you that fashion is meant to be an experience...

Brandwashed by Martin Lindstrom
Buy•ology by Martin Lindstrom
Confessions Of An Advertising Man by David Ogilgy (yeah, my blog’s name is not very creative).
Creative Advertising by Mario Pricken
IMC: The Next Generation by Don E. Shultz - The creator of IMC :) I really hope to take classes with him
Ogilvy On Advertising by David Ogilvy. First advertising book I read, recommended to me by my former boss and President of Partners Ogilvy in the D.R., Nonora Elmúdesi (who also recommended the Medill IMC program at Northwestern. She’s an Alumni :D)